How to Start a Garment Business

August 18, 2009 21 Comments

Garment business has become a very profitable business in India. With each passing day the business is growing by leaps and bounds. So if you are looking for a footing in this business you are in a field which assures you great prospects.

People have become more style conscious nowadays.  This has provided a lot of scope for garment business in India.  With increase in competition you need to put in lot of efforts to come out with latest design and style. The better your designs are, the newer your concepts are the brighter are your chances to flourish.

How to Start a Garment/Apparel Business in India?
When you are venturing into clothing business you need to have a reasonable capital for meeting your expenses. Your first step is to deal with manufacturers or wholesalers or distributors. Your capital is your buying power. It helps you become a capable dealer in order to commit yourself to business transactions. Your capital can help you hire sales representatives.

How to Start a Dress Business?
You can opt for selling quality wholesale garments to begin with. It is always very profitable. Malls, large markets and selected flea markets are the best places to market your wholesale garments. The kinds of customers you get here usually buy in bulk. These customers have enough buying power to dent your inventory. They will then become the retailers and sell individually to end consumers.

If you plan to start your garment business by becoming one of these customers, it does make lot of sense.  Buy as much garment as your capital permits and then sell them to customers individually. However to sell them to customers you need a shop or an outlet.

Garments which are in demand in India are jeans, jackets, tops, skirts, underwear, shirts, trousers, shorts, vests,  scarves, handkerchiefs, sarees, salwar, etc

How to Start a Shirt Business?
When you wish to do wholesale business in shirts you need to keep in mind the following:

  • Target Audience: Decide the certain age group, style, occupation, general public, etc for which you want to market. This will help you plan out your goals and identify your market.
  • Quality: Always lay emphasis on quality. This is vital to bring customers back. Ensure that people get back their moneys worth.
  • Research: Do research to find out on the type of designs and styles you wish to introduce. Be up to date with your subject regularly. This will help you retain customers.

How to do Marketing and Promotion of Your Business?
Promotion helps you reach out to the nook and corner of the market. Always go for the kind of promotion which is cost effective. You can spend more only after your business grows or when prospects are on the rise.

No matter what garments you deal with, you need to choose the right target customers and come out with the right marketing plans to succeed.

21 Comments »

  • Sam Placid said:

    This article gives only basic information and actually does not help in starting a business. Can you provide end to end details to start a garment business (in particular to start a kid’s garment store)

    Regards
    Sam

    Reply This Comment

    KSan Reply:
    January 3rd, 2010 at 1:15 am

    Hi Sam,
    I can surely help you, can you please be more specific what type of information you want exactly??? Please give me as much information as you can, from your side, so I can guide you in proper manner.

    I know you want to start kid’s garment business, but give me detailed information, like where you are based? What is the age group of children you are targetting etc…

    Waiting for your reply,
    Thanks
    KS

    Reply This Comment

    Sam Reply:
    January 3rd, 2010 at 7:34 pm

    Hi KS,

    Thanks for your response!

    I am based out of Hyderabad, Andhra Pradesh. I am planning to setup a Kids retail store, which includes Garments, toys & accessories etc., Garments being the primary part of it. I have passion to set up the store with innovative ideas, however, no knowledge about the business.

    Below is the information I am looking at:

    1. Is there any course which educates me about the retail/garment business in Hyderabad?
    2. What is the investment I should be looking at, to start the store?
    3. How do I procure goods and dispose unsold ones?
    4. How do I manage the infrastructure (personnel, IT, Transport, Advertisment etc.,)
    5. What are precautions I should take, to make it a success?

    Reply This Comment

    Debraj Reply:
    March 4th, 2010 at 1:25 pm

    Hi,

    I am based in Kolkata and I want to start a small garment business by supplying to the stores. Can just help me in this aspect.

    Reply This Comment

    Mr. Jay Reply:
    March 4th, 2010 at 4:21 pm

    Well, Mr. debraj, do you want to start ready made garments or producing and supplying?
    If you can elaborate your plan, i will be in better position to guide you.
    Thank you.

    # 2 January 2010 at 3:48 pm
  • gayathri b r said:

    hello Sir

    I am interested in starting up a small garments with less investments

    i don’t know about garments.Please guide me and support me in respect of begining garments.My no 9964310893.waiting for ur responce.U can send it on my personal mail.

    Thankingly
    Gayathri B R

    Reply This Comment

    Tejas Reply:
    January 27th, 2010 at 9:59 am

    Respected Sir/Madam, This is Tejas here. I read your article and I m also planning to start my garment business with less capital. I have ability to explore market with good response. So please guide me and suggest me some ideas about how to start the business and the things that i need to take into consideration. Waiting for your reply.

    Reply This Comment

    # 8 January 2010 at 2:32 pm
  • himanshu said:

    hello sir,

    M interested in setting up garments(T-shirts) business, i have new ideas n thinking to start where people find it hard to get n need to go to big cities for dier ort of stuffs. plzzzz call m on 9891540110, 9785192167 n guide m n i need ur help.

    thanking u,

    himanshu bhardwaj

    Reply This Comment

    # 15 January 2010 at 11:24 am
  • gayathri b r said:

    Dear Sir,

    since I want to start new buiseness I need full details how to start i.e. point to point.

    Reply This Comment

    # 20 January 2010 at 11:14 am
  • ashwini said:

    Dear Sir,
    myself is a graduate in fashion designing. i have two years work experience from garment industry related to hotel uniforms.and most of knowledge of garment field but not of business.
    i have a plain to start a garment business or a retail shop which should be more profitable and less ricks business. please guide me or give some idea of starting a new business.

    Reply This Comment

    Baljeet singh Reply:
    January 29th, 2010 at 3:03 pm

    Hello, I am interested to start my own garment business. I am planning to open a retail store of new and imported ladies tops and amp. in my area. Please send me details how to promote and expand garment business in India.

    Reply This Comment

    # 22 January 2010 at 10:49 am
  • Dhakshnamurthy.R. said:

    hello Sir

    I am interested in starting up a small garments with less investments

    i don’t know about garments.Please guide me and support me in respect of begining garments.My no 9964310893.waiting for ur responce.U can send it on my personal mail.

    Thankingly

    Reply This Comment

    # 29 January 2010 at 11:21 am
  • karthi said:

    I DONT THINK THIS ARTICAL IS HELFULL, THIS SUPPOSE TO BE TELL ALL THE MERITS AND DEMERITS WHILE BEGIN THE GARMENT BUSINESS..

    THIS IS JUST A GENERAN OUT LOOK OF GATMENT BUSINESS, NOT MUCH INFORMATIVET

    Reply This Comment

    Mr.jay Reply:
    February 28th, 2010 at 7:58 am

    Thanks for the feedback. We are here to guide you personally. The article is the general idea. This is the way we provide the information of particular industry.
    We believe in personalized services. Ask a Question and we will give answer special for you. That is our belief.
    We give answers particular related the question so that can guide you in that way.
    In the articles, we give over all idea and potential of that industry.
    Then everyone have their questions. And We feel happy to guide them personally.

    Reply This Comment

    # 3 February 2010 at 3:05 pm
  • HI BOY said:

    THIS ARTICLE IS NOT USEFULL… JUST A GENARAL ARTICLE, THIS SUPPOSE TO IN FORM ALL TH EADVANTAGES AND DIS ADVANTAGES

    Reply This Comment

    # 3 February 2010 at 3:06 pm
  • Manoj said:

    Dear Sirs,

    I’m interested in establishing a small Garments business with less investment. I have some previous experience in readymade garments retail business.

    Now I would like to have your expert advise about the distribution business of undergarments with own brand name. My plan is to have a contract with one manufacturing unit for the supply of the product under our specifications and our effort will be in Marketing and distributing the branded product.

    Thanks & Regards,

    Manoj

    Reply This Comment

    Mr. Jay Reply:
    February 28th, 2010 at 7:40 am

    To market your products with your own brand is also not tough job. Just take care of following points while managing your brand.
    Essentials of a good Brand :
    Selection of Brand name is a very critical issue for new products, more so far global brands. Right brand name gets you through more than one-fourth work required for management of a successful brand.
    1. A Brand can suggest something about a product’s benefits, like its use, quality, purpose or performance of product etc.
    2. The name should be short, simple, easy to pronounce & remember & easy to identify & explain. E.g Lux, Dove, Sunsilk etc.
    3. The name needs to be one that is not registered by any other company. It must be protected legally under the legislation.
    4. It must have a long life.
    5. It should be unique, attractive & distinctive. E.g Maggi, Nokia, hippo etc.
    6. It should create pleasant associations.

    Reply This Comment

    # 17 February 2010 at 1:08 pm
  • vijay said:

    Hi Sir, I am looking to start Jeans outlet and I am looking for Bank loan to start this business loan. I am very good in marketing. Can u please give me the details how to approach banks and inverters. and help me how to write business plan? Waiting for your positive reply.

    Reply This Comment

    Mr. Jay Reply:
    February 24th, 2010 at 4:48 pm

    Send me a mail on my e-mail address and i will provide a project which will guide you for loan.

    Reply This Comment

    # 17 February 2010 at 5:28 pm
  • vishwas said:

    sir/maam….the article would hav been more useful if some data regarding the percentages of total capital reqired for each dept.s such as raw materials,machines,cash etc…..thank you

    Reply This Comment

    Mr. Jay Reply:
    March 5th, 2010 at 9:42 pm

    Thank you for feed back. We really apriciate those who give such feed back.
    We can give the percentage of profit and percentage of capital requirement.
    But for that we need to know the area of business location, the business status of that perticular region, and most importantly the interest of person.
    Then we personally answer the questions asked by them.
    Thank you. Your feedback is very important for us.

    Reply This Comment

    # 1 March 2010 at 10:43 pm

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